The
Swellaway
Story

History

• 2009

  Original Concept

  Richard Mills from Sheffield launched Swellaway after an injury ended his Sunday football career.

• 2013

  Development of Swellaway

  Developed the device at Sheffield Hallam University wanting to sell to healthcare professionals and the equine industry.

• 2014

  Investment

  In 2014 Swellaway gained backing from a number of investors including Wayne & Coleen Rooney.

• Always been targeted at the professional athlete market, to offer a full solution through injury, recovery and maintenance.

• As part of our product development, we have worked closely with elite professional clubs in Football, Rugby Union and Rugby League.

• After being awarded Winner of Next Big Thing and also Runner-Up for Product Design & Innovation in the Sheffield Chamber of Commerce’s regional awards 2014, Swellaway was pitted against other high profile category winners in the 2014 Sheffield City Region Business Awards to win The Start-up award of 2014, which was presented by Nick Hewer, Lord Sugar’s right-hand man on The Apprentice and Claire Frisby of BBC News.

• 2017

  Innovate UK award win for KTP

  In 2017 Swellaway won an innovate UK award for a Knowledge Transfer Partnership (KTP), this was a unique partnership between Swellaway Ltd, Manchester Metropolitan University and University of Central Lancashire.

• 2017-2021

  Clinical Studies

  During the KTP, we were able to collaborate with leading academics in Physiotherapy, Biomechanics and Sports Therapy to optimise safety and performance of ProMOTION EV1. The device was rigorously tested through a number of clinical studies, over a period of four years.

• June 2021

  Breakthrough wellness device helped Harry Maguire get fit for Euros

  https://www.fmpa.co.uk/2021/06/28/breakthrough-wellness-device-helped-maguire-get-fit-euros/

• https://www.mmu.ac.uk/fuel-cell/news/story/?id=14193

• Nov 2021

  ProMOTION EV1 Launched in the UK Market

• Dec 2021

  Dan Bachmann uses ProMOTION EV1 to get back to fitness faster

  https://promotion.fitness/in-conversation-with-dan-bachmann/

• March 2022

  Toni Duggan becomes our first female ambassador

  https://promotion.fitness/targeted-therapy-gives-toni-duggan-the-gains-she-needs-for-top-level-performance/

• Sept 2022

  Rental offer launched

• KTP nominated for The Times higher education awards

  https://www.timeshighereducation.com/news/awards-2022-shortlist-announced

• New distribution partnerships introduced to help the growth of ProMOTION EV1 globally

• Oct 2022

  Sales and rentals moving into new sports and geographies

  ProMOTION Goes International! ProMOTION EV1 is being used in sports such as football, rugby, golf, tennis, athletics and many Olympic sports, across Europe, Asia and the USA

• Ryan Fox wins the Dunhill Links championship

  Ryan Fox was carrying a medial meniscus knee injury going into the famous Dunhill Links Championship at the home of golf, St Andrews. He used ProMOTION EV1 during the Championship to help him manage the rigours of a 72-hole event and won his biggest tournament to date