• 2009

    Original Concept

    Richard Mills from Sheffield launched Swellaway after an injury ended his Sunday football career.

  • 2013

    Development of Swellaway

    Developed the device at Sheffield Hallam University wanting to sell to healthcare professionals and the equine industry.

  • 2014


    In 2014 Swellaway gained backing from a number of investors including Wayne & Coleen Rooney.

  • Always been targeted at the professional athlete market, to offer a full solution through injury, recovery and maintenance.

  • As part of our product development, we have worked closely with elite professional clubs in Football, Rugby Union and Rugby League.

  • After being awarded Winner of Next Big Thing and also Runner-Up for Product Design & Innovation in the Sheffield Chamber of Commerce’s regional awards 2014, Swellaway was pitted against other high profile category winners in the 2014 Sheffield City Region Business Awards to win The Start-up award of 2014, which was presented by Nick Hewer, Lord Sugar’s right-hand man on The Apprentice and Claire Frisby of BBC News.

  • 2017

    Innovate UK award win for KTP

    In 2017 Swellaway won an innovate UK award for a Knowledge Transfer Partnership (KTP), this was a unique partnership between Swellaway Ltd, Manchester Metropolitan University and University of Central Lancashire.

  • 2017-2020

    Clinical Studies

    During the KTP, we were able to collaborate with leading academics in Physiotherapy, Biomechanics and Sports Therapy to optimise safety and performance of ProMOTION EV1. The device was rigorously tested through a number of clinical studies, over a period of three years.

Meet the Team

Colin Massie


Paul Stretford

Non-Executive Director

Mark Milton-Edwards

Non-Executive Director

Jonathan Smith

Managing Director

Rebecca Woodley-Jones

Commercial Director

Olivia Greenhalgh

Sports Rehabilitation Technologist

Will Jones

Customer Services

Get in touch

For more information about ProMOTION EV1, contact our customer services team on

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