• 2009

    Original Concept

    Richard Mills from Sheffield launched Swellaway after an injury ended his Sunday football career.

  • 2013

    Development of Swellaway

    Developed the device at Sheffield Hallam University wanting to sell to healthcare professionals and the equine industry.

  • 2014


    In 2014 Swellaway gained backing from a number of investors including Wayne & Coleen Rooney.

  • Always been targeted at the professional athlete market, to offer a full solution through injury, recovery and maintenance.

  • As part of our product development, we have worked closely with elite professional clubs in Football, Rugby Union and Rugby League.

  • After being awarded Winner of Next Big Thing and also Runner-Up for Product Design & Innovation in the Sheffield Chamber of Commerce’s regional awards 2014, Swellaway was pitted against other high profile category winners in the 2014 Sheffield City Region Business Awards to win The Start-up award of 2014, which was presented by Nick Hewer, Lord Sugar’s right-hand man on The Apprentice and Claire Frisby of BBC News.

  • 2017

    Innovate UK award win for KTP

    In 2017 Swellaway won an innovate UK award for a Knowledge Transfer Partnership (KTP), this was a unique partnership between Swellaway Ltd, Manchester Metropolitan University and University of Central Lancashire.

  • 2017-2021

    Clinical Studies

    During the KTP, we were able to collaborate with leading academics in Physiotherapy, Biomechanics and Sports Therapy to optimise safety and performance of ProMOTION EV1. The device was rigorously tested through a number of clinical studies, over a period of four years.

  • June 2021

    Breakthrough wellness device helped Harry Maguire get fit for Euros


  • Nov 2021

    ProMOTION EV1 Launched in the UK Market

  • Dec 2021

    Dan Bachmann uses ProMOTION EV1 to get back to fitness faster

  • March 2022

    Toni Duggan becomes our first female ambassador

  • Sept 2022

    Rental offer launched

  • KTP nominated for The Times higher education awards

  • New distribution partnerships introduced to help the growth of ProMOTION EV1 globally

  • Oct 2022

    Sales and rentals moving into new sports and geographies

    ProMOTION Goes International! ProMOTION EV1 is being used in sports such as football, rugby, golf, tennis, athletics and many Olympic sports, across Europe, Asia and the USA

  • Ryan Fox wins the Dunhill Links championship

    Ryan Fox was carrying a medial meniscus knee injury going into the famous Dunhill Links Championship at the home of golf, St Andrews. He used ProMOTION EV1 during the Championship to help him manage the rigours of a 72-hole event and won his biggest tournament to date

Meet the Team

Colin Massie


Jonathan Smith

Managing Director

Dr Olivia Greenhalgh

Technical Specialist

Andy Turner

Sales Consultant

Will Jones

Customer Services

Get in touch

For more information about ProMOTION EV1, contact our customer services team on 01925 751 027 or email

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