Richard Mills from Sheffield launched Swellaway after an injury ended his Sunday football career.
Development of Swellaway
Developed the device at Sheffield Hallam University wanting to sell to healthcare professionals and the equine industry.
In 2014 Swellaway gained backing from a number of investors including Wayne & Coleen Rooney.
Always been targeted at the professional athlete market, to offer a full solution through injury, recovery and maintenance.
As part of our product development, we have worked closely with elite professional clubs in Football, Rugby Union and Rugby League.
After being awarded Winner of Next Big Thing and also Runner-Up for Product Design & Innovation in the Sheffield Chamber of Commerce’s regional awards 2014, Swellaway was pitted against other high profile category winners in the 2014 Sheffield City Region Business Awards to win The Start-up award of 2014, which was presented by Nick Hewer, Lord Sugar’s right-hand man on The Apprentice and Claire Frisby of BBC News.
Innovate UK award win for KTP
In 2017 Swellaway won an innovate UK award for a Knowledge Transfer Partnership (KTP), this was a unique partnership between Swellaway Ltd, Manchester Metropolitan University and University of Central Lancashire.
During the KTP, we were able to collaborate with leading academics in Physiotherapy, Biomechanics and Sports Therapy to optimise safety and performance of ProMOTION EV1. The device was rigorously tested through a number of clinical studies, over a period of four years.
Breakthrough wellness device helped Harry Maguire get fit for Euros
ProMOTION EV1 Launched in the UK Market
Dan Bachmann uses ProMOTION EV1 to get back to fitness faster
Toni Duggan becomes our first female ambassador
Rental offer launched
KTP nominated for The Times higher education awards
New distribution partnerships introduced to help the growth of ProMOTION EV1 globally
Sales and rentals moving into new sports and geographies
ProMOTION Goes International! ProMOTION EV1 is being used in sports such as football, rugby, golf, tennis, athletics and many Olympic sports, across Europe, Asia and the USA
Ryan Fox wins the Dunhill Links championship
Ryan Fox was carrying a medial meniscus knee injury going into the famous Dunhill Links Championship at the home of golf, St Andrews. He used ProMOTION EV1 during the Championship to help him manage the rigours of a 72-hole event and won his biggest tournament to date
Meet the Team
Dr Olivia Greenhalgh
“Following a cycling accident where I broke my radius, I found using ProMOTION EV1 on the contrast setting was a real game changer for the reduction of pain and swelling. Being able to accurately control the skin temperature and easily deliver contrast therapy without the hassle of Ice, water or mains electricity is a great step forward.”
Dr Mark Gillett, Premier League CMO and Consultant Sports Physician at Spire Hospitals UK
EV1 has had remarkable results for me in my recent recovery. Many products on the market ice/heat the whole area, but none I’ve seen in my 18 years in the game have ever done both, and target the specific point of injury. A truly wonderful easy to use bit of kit that more and more players will use once they have tried it
Troy Deeney, Birmingham City FC
“Given the versatility of its uses and its compactness, I believe the sports science community will see this as a major breakthrough.”
Professor James Selfe, Manchester Metropolitan UniversityWatch Video